Digital Marketing Consultant

Strategy that drives growth, not just traffic.

I help brands build performance marketing engines — from paid search and analytics infrastructure to full-funnel strategy — so every dollar works harder.

If you've ever felt overwhelmed by agency fees that don't match the results, struggled with a tangled Meta Business setup, dealt with tracking that's broken or missing entirely, or simply wished someone could explain what's actually happening with your marketing and sales — you're in the right place. I help sort through the digital mess so you can focus on running your business.

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Available for Projects

10+

Years Experience

$1M+

Ad Spend Managed

GA4

Certified

360°

Full-Stack Marketing

What I Do

Services built around
measurable outcomes.

Whether you're scaling paid media, fixing broken tracking, or building your digital foundation from scratch — I bring structure, strategy, and hands-on execution.

Paid Search & PPC

Google Ads strategy, campaign builds, keyword architecture, Performance Max optimization, and full account audits that uncover what's really happening with your spend.

Analytics & Tracking

GA4 setup, Google Tag Manager implementation, conversion tracking across platforms, and data layer configuration so you can trust your numbers.

Paid Social

Meta Ads campaign strategy, pixel installation, audience targeting, creative direction, TikTok Ads, and reporting. From setup to optimization, fully managed.

E-Commerce Marketing

WooCommerce and Shopify marketing strategy — product feed optimization, Google Merchant Center, retargeting funnels, and revenue attribution.

CRM & Marketing Operations

HubSpot, Salesforce, and Pipedrive setup. Email marketing with Klaviyo and Mailchimp. Appointment booking systems like Square. Lead routing and automation flows.

Audits & Strategy

Comprehensive audits of your ad accounts, site performance, and martech stack — with clear, prioritized action plans, not just slide decks.

How I Work

A clear path from audit
to measurable results.

“I believe in doing things right the first time — proper tracking, clean structure, documented strategy. No shortcuts, no black boxes.”

Discovery & Audit

Deep dive into your current setup — accounts, tracking, data quality, competitive landscape. I find what's working, what's broken, and what's missing.

Strategy & Architecture

Build the plan: campaign structure, audience strategy, tracking framework, and KPIs. Everything documented, nothing assumed.

Build & Launch

Hands-on implementation across every layer — from tag management and pixel setup to ad copy, creative, and campaign launch.

Optimize & Scale

Ongoing performance monitoring, bid strategy refinement, creative testing, and transparent reporting tied to business outcomes.

About

The person behind
the campaigns.

Hi, I'm Anastasia — and I love making marketing actually work.

I've spent over ten years working both in-house and as an independent consultant, which means I understand marketing from the inside out. I know the organizational complexity, the vendor dynamics, and the technical details that often get glossed over.

My focus is performance marketing: paid search, paid social, analytics, and the marketing infrastructure that connects everything together. I'm the kind of marketer who checks the data layer before writing the brief.

I work with all kinds of businesses, from local shops to growing brands. I especially love helping businesses in health & wellness, beauty, sports, dance, yoga, restaurants, and coffee shops — but I'm always curious to learn about new industries.

My pricing is flexible and depends on your goals. Whether it's a one-time audit or an ongoing partnership, I'm happy to chat and figure out what makes sense together.

Tools & Platforms

Google Ads Meta Ads TikTok Ads GA4 GTM HubSpot Salesforce Pipedrive Klaviyo Mailchimp WooCommerce Shopify Wix Square Google Merchant Center Cloudflare Figma Canva ClickUp Monday Trello Asana Kixie Meltwater Muckrack

Get in Touch

Ready to make your
marketing work harder?

Whether it's a one-time audit or an ongoing engagement — tell me what you're working on and I'll get back to you within 24 hours.

hello@anastasia-marketing.com

Orange County, CA

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